Last week I was watching football when a commercial came on. The commercial shows some kids in the back of the car and a dad pumping gas. The kids all have their headphones on with each watching their individual screen laughing at their individual interactions with their electronic devices connected to the cars Wi-Fi. The dad looking sad as he pumps fuel in the vehicle. Now to all of us that live off the internet this seems to be a great convenience and that means dollars that make cents rule the day. I included a commercial from 5 months ago that shows some kids interacting with a stranger. The stranger, who is a salesman, interacts with them working their imagination and joking with them to warm them up to what he is going to present. His interactions leads them to "magically" opening a door where they are all amazed and warmed up to this individual with a comfort. At this point his interaction leaves them to watching a movie in a car with Wi-Fi and then taking them to a vehicle without Wi-Fi. At this point the kids are disappointed and wanting the other car. When asked how it makes them feel, one of the girls says "it makes me feel that the car doesn’t care about me." .....Let that sink in a moment. You see kids are used in advertisement because they show raw feelings and emotions that are real. These commercials are getting more common as they talk to us the consumer. But if you take the time to listen to this commercial, you will hear our societies cry for help. Almost 20 years ago when working with youth we were talking about the change in American advertisement looking to get teens and youth involved in commercials when at the time it wasn't a focal point. Why? Because they were not viewed to have the funds to buy the products of higher end. However, we believed that the switch was going to be made as our society as a whole is changing. Teens and youth have more influence over parents’ decision making then their parents had of their parents and so on. Generations are changing and youth are seen to not only influence a style of kids clothing, doll, bike or juice to drink, but they are not being used to affect the decision making process on larger items such as computers, high end internet, cable or dish, vehicles and even housing. There are many interesting discussions here, but today i want to focus on this commercial. This commercial is pushing this vehicle because it has Wi-Fi and it is much better than the other car for that purpose. No safety ratings, gas mileage or operational efficiency which should matter, but that it has Wi-Fi.....and your kids will like it, no, they want it and these kids are representing that. If you don't get it, it could hurt their emotional wellbeing. We didn't say that, your children are. See.....to me i think this commercial shows how we as a society are losing common sense to the "cents" drawn out of our hand willingly to demolish the sense that is needed to build communication thus community. Not just a YouTube community, but the interactive problem solving participation real life community we live in. To me the first part is a representation of what the CAN Project is looking to do. Put youth, kids, parents and families in local programs that interact with them in a positive manner. The part where the salesman interacts with the youth communicating and breaking barriers to be a part of an interaction. That is the CAN Project, placing people in positive environments with positive people. The next section is a part of the problem we are seeing as a nation. The kids get in car and are left to a movie, a show or something that keeps their attention....without a person’s interaction. The real part of this commercial that they use as the "tie it all together", when the girl makes the statement on how it makes her feel, is the pitch i would make for why we need the CAN Project in our communities. An inanimate object that should have no bearing on feelings or emotional pull is leaving an impression on the youth. Now many people will say "quit over-reacting." Well i would challenge you to consider the kid in the store throwing a fit over a food item they want, toy they demand or item of desperate need they want that they were pitched to through commercials, media and the Internet. Youth today are being influenced more and more from society outside of the parents, family and community. Our society, families, communities and individuals need positive interactions from real people to feel and react to real situations. We are slowly taking away the very fabric and foundation that creates our families dynamic, community’s communication and society’s soul. We are tuning out the leaders of the future to allow uncensored media, stumbled upon ideals and "internet celebrities" to raise our children’s sense while we provide them the cents willingly from our pocket. Cents we earned to raise our families with the common sense of successful leaders that make decisions based off of morals and values we teach and hand down to them. Maybe I am over-reacting. Maybe there isn't an issue, a growing drug problem, miscommunication between generations widening, dwindling work force, educational decline and filled jail cells containing America's future. Maybe this is just extreme thinking. No matter what it is you think it may be I am a huge supporter of the internet, marketing and media, but i am also aware that we are overwhelmed with their bully tactics, shaming, fear based and other negative marketing that is bombarding our youth and families on a daily basis. We are creating a society that is encouraging us to sit, watch others live life, eat unhealthy processed food that is proven to shorten your life span and may cause cancer. We are encouraged to watch live the news and then the same news from another set of people on the same channel with the same perspective telling you to think different than them is idiotic. We are encouraged not to go anywhere and to keep watching from show to show, commercial to commercial. We are encouraged to settle for the pleasure of control instead of the mystery of interacting with the world beyond a set outcome nestled inside your television, cell phone or internet in the back seat of your car. We are the society we live. How we interact, teach and demand of each other is what will dictate not only society, but define our communities in which we choose to live while developing who we choose to be as individuals within that community. Media is a tool and should only be used as a tool and not left to be the teacher of life that overshadows the learning opportunities and life lessons provided by "Are we there yet, I'm dying change that music, Slug-bug, Cruiser-bruiser" being whined numerous times from the back seat of the family car. Life lessons are in each moment, cherish the common sense you provide through maximum interaction and be aware of society's cents it's trying to obtain through your lack of interaction. |
1 Comment
This morning I was watching Squawk Box on CNBC and they were interviewing Dick's Sporting Goods. It was an interesting interview from a business perspective that not only outlines an issue we are encountering at a business dollar level but in the development of our future work force. Ten years ago there was a report put out about the importance of having youth in positive programs between the hours of 3-6PM. The reason being is that many American families had both parents working and their work schedules along with commute didn't put them home until after 6PM. The report also talked about the decline of after-school programs along with positive community programming teaming youth with positive role models and guidance. The report discussed that youth who were left to make decisions on their own and participate in choices available to the between 3-6PM were susceptible to making poor choices as guidance by positive role models was limited. We are in a time where funds are difficult to come by, teachers are demanding more, schools are tightening budgets, cutting after-school programs and being less involved with community programs that require additional resources. In addition to this, non-profit programs available in the community that operate from grant funds are now demanded to show outcomes tied to micro-specific objectives. Programs are forced to manipulate their founding structure to stretch their ability to receive the only funds available just to keep doors open and provide services. This causes many programs that are important to our community to shut down because they can't change their core purpose to meet the needs of the dollars under the micro-specific definitions required. This doesn't mean these programs are not needed but they are no longer eligible for funds required to provide community services. We are seeing many of these small programs disappearing throughout our communities and communities are feeling the negative affects. What is the answer? The Community Activity Network was designed 19 years ago because we saw these issues and knew we needed to bring people together. The CNBC interview discusses the importance of leadership and businesses in creating solutions. The interview also discusses the importance of keeping kids in school and participation in programs because they learn how to take direction, patience, problem-solving and teamwork. All necessary attributes to become a successful person within the workforce of America. This interview is less that 4 minutes but it hits key points as to the importance of a program like the CAN Project to bring not only the community or programs or leadership together but to bring all parties together, evaluate challenges and create solutions that require a little from each to ultimately strengthen our communities, our youth and our families. There are many practical reasons why the CAN Project was created. Sometimes things happen or come up that remind me of the importance of this project or why we began this journey in the first place. Lately a lot of things have been coming to light with different community struggles and challenges.
Last night I was able to finish Version 1 of a presentation that has taken months to create. The presentation will improve as we gain support and finances to hire some assistance to improve upon what is created. The goal of this presentation is to gain the support of Core Supporters we have outlined for each community.
Click the picture below to be redirected to YouTube presentation of the CAN Project Request for Support. UPDATE 10-15-15 Version 5: Thank you to Miah Hall, Allison Smith, Julie Smith and Alona Horner for their assistance in the past 24 hours. They have assisted me in making changes to presentation to create a product that we can start with. I would also like to thank Jeff Fromm for his suggestions on vocal contacts which saved us hundreds of dollars. Without the collaboration of these individuals, we would not be at this stage. |
AuthorMike Svec is designer of the I AM ME Program and CAN Project. He is the founder of C-WYD Solutions LLC and has over 20 years experience working with communities, families and individuals. Archives
January 2017
Categories
All
|